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Pull Up Banner Displays - Alternative Uses

By: Chris Ball

Most companies use banner stands and other items for displaying at trade shows and other such events to advertise the products and services that they supply. Banner stands are perfect for this because of their size and relative ease of use, plus their economic cost versus other display stands is second to none. The high visitor traffic at an exhibition or event allows the banner display to be seen by as many visitors as possible, delivering the business information to these visitors at full effect. They are also ideal for transportation and storing because of the way they are created with these things in mind.

Although this is the main method for displaying a banner display there are numerous other secondary uses and display options. Exhibitions and trade display events are not the only environments that banner stands will work in.

Retail Conditions

Consider the possibilities of using a banner display as a point of sale display item for individual items and promotions. They are extremely suitable for time-sensitive offers as the print can be changed to suit a promotion, then changed when the promotion has finished or the terms have altered. It is much more budget friendly to simply swap a banner graphic than replace an entire stand. This is one of the main perks of using banner stands in a retail capacity.

Outside Events

With the appropriate model of banner display, you can use it as an external, all weather display that is suitable for use at outdoor events. The benefits of these banner stands are that they can be weighted with either sand or water to avoid instability in blustery weather conditions. The banner graphic is also waterproof and UV resistant specifically for use outdoors. These displays are also versatile enough to be used inside.

Presentations

In meetings and presentations where new ideas need to be conveyed in the most effective way possible, a banner display has the size and presence required to get the message across in a powerful manner that is memorable. The size of a banner display allows either big graphics to be shown in a way that will be eye-catching and impressive, or smaller, type based designs that will be informing and convey a large amount of information easily to a group of people.

Work Environments

In professional environments where it is important to fortify business branding or company messages, banner stands can be used as a background display item that can be positioned out of the way and be used discreetly to enhance office surroundings.

If fabric banner stands are used then they can also be used as {information points where notices can be attached to the graphic using hook tape so they can be presented and changed at will, supplying employees with the most up to date information.

There are many more ways to use banner stands than just the ones suggested here, it just takes some lateral thinking to find methods of using your banner stands effectively outside of the environment of exhibitions and trade shows.

Basic Information On Print Envelopes

By: Kaitlyn Miller

Print envelopes although they are considered as just accessories, play a crucial role when marketing any business or company. As many business owners try to reach out to their target clients through inexpensive mails and letters, envelope printing has become as important as the documents inside them. With everyone trying to save their budget nowadays by using direct mail marketing, envelopes have reached new popularity with the business owners and marketers.

With their importance, print envelopes are now being created to carry designs and layouts that can attract attention themselves. They are made to look appealing and interesting. That's why professional envelope printing companies can really be your ally when it comes to providing your target clients with the most attractive promotional tools in the market.

As the envelopes need to be attractive themselves, customizing your envelopes is necessary to achieve your desired results. By engaging the expertise of a professional printing company to reproduce your print envelopes, you are assured of custom envelopes according to your marketing requirements and specifications. The list of services that a skilled printing company can do to your envelope printing is just endless.

But keep in mind this basic information so you can get the most appropriate envelopes for your business that gets you the results you want.

Envelopes need not be printed in color. Although it is true that color can attract and make any marketing tool appealing, it also does not mean that you need to submerge your envelopes in color to get your target clients' undivided attention. With stylish fonts and attention-grabbing themes, you can make your envelopes stand out even if you have a black-and-white one. The bottom line is to add something unique to your design that would make your target clients want to rip open your envelope so they can see what's inside.

Choose envelopes made of durable paper. Remember that your marketing package would be mailed; hence, it may get tattered and torn while in transit. With durable envelopes, you are assured that your marketing package will arrive in your target clients' mailboxes intact.

Choose the right envelope for the right objective. As marketing tools go, your envelope printing should also be created based on the purpose you have for your marketing campaign. Why are you marketing your business? What do you want to accomplish? Based on the objective you have, it would be easier for you to choose the best type of envelope that would be suitable to your overall campaign.

With these basic details in mind, you can now print for your business envelopes that can be successful in marketing your company to your target clients.

Glossary Of Specialist Printing Terms

By: Robert Stevens

Creating your own marketing materials can be very rewarding – both financially, and personally. You get to have complete control over the process, highlight what you know are your best and most important features, and save some money. However, when it comes time to do your brochure printing business card printing or letterhead printing, it can get pretty involved! Today we give you a quick run-through of some of the terms you'll need to know to ensure your printing job looks the way you expect it to.

Paper sizes
Sometimes they sound confusing, but for most jobs the paper size options are simple. You know what size a sheet of A4 paper is, so:

  • A3 size is A4 doubled widthways
  • A2 size is A3 doubled widthways
  • A5 size is A4 folded in half widthways
  • A6 size is A5 folded in half widthways
  • DL size is A4 folded into three widthways

Paper types

  • Coated paper: Has a thin coating of china clay to make it glossy
  • Uncoated paper: Has a rougher matte feel
  • Matte, Silk and Gloss: These are levels of coating, smoothness or shininess in order from roughest to least rough.
  • Carbonless paper: If you are getting letterhead printing or invoice book printing, you may want to get it on carbonless paper to make copies of handwritten documents easily.

The designing process

  • Bleed: To put a bleed on a document means to let pictures and coloured boxes that will run right up to the edge of the document after printing, actually go over the edge. If you have graphics up to the edge, but don't put a bleed on, you may end up with a thin white line along the edge of some printouts.
  • CMYK: Stands for Cyan, Magenta, Yellow and Black. Most printers need your images to be in CMYK format to print. CMYK is a color space – it tells the machine how much of each color to mix to create the images in your layout.
  • DPI – Dots per inch: The number of dots per inch determines how large a photo can be blown up without losing detail. Should be at least 300 for most printing services.
  • EPS: Preferred file type for images that need to be enlarged significantly
  • Grayscale: To ordinary people, black and white … although we know that ‘black and white' photos aren't really only black and white.
  • Gutter: If you are having book printing done, this is the area between the text and the bound edge
  • Pixel: Stands for picture element – a single dot of the many different coloured dots created by a digital camera or scanner to make up an electronic image.
  • PMS: Stands for the Pantone Matching System, or a set of' trademarked' colours
  • RGB: Another color space, usually used on screen. Stands for red, green and blue. Many printing services can't use images in RGB color space.
  • Spot colours: ‘Trademarked' colours, very specific colors blends. They make printing more expensive.

Printing process

  • Die cut: To us a die to cut paper into shapes other than the size it comes in.
  • Embossing: To press an image into paper so that part of it lies above the usual surface
  • Ghosting: When a faint printed image appears where it isn't supposed to
  • Imposition: When you arrange the pages for a printer, two or more per sheet of paper, so that when they ar cut and folded they appear as they are supposed to, in order.
  • Imprint: To print new info onto something that was printed already, such as putting a new employee's name on a previously printed business card
  • Page proof: A single printout of a job, usually for purposes of checking that everything is correct

General terms

  • Body: The main part of a textual area, not including headlines
  • Laminate: A thin plastic sheet or coating applied to paper for protection from water and dirt.
  • Mockup: To create a suggested design or dummy print

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8 Tips You Didn't Know For Sending Your Design To The Printer

By: Robert Stevens

Along with all those years of theory learning and practical experience in creating designs, when you hire a pro designer you also get a whole lot of incidental knowledge about utilizing printing services to get the best result for a design. There is a purpose for all of the dozens of image file types, export options and print settings, though most of us are blissfully unaware of them! Today we tap into that pro knowledge to help you get the same picture-perfect result for your own company marketing materials.

- Provide native application files where possible

Yes, this does give the printing service the opportunity to change things around. However, there's no reason to be concerned over this capability – they have no interest in changing your work! However, providing the native application file (like an Indesign package or Illustrator file) does allow the printer to export it using their preferred settings, without back-and-forthing too much.

- Include fonts with native application files

Many people don't know that unless a font is installed on a computer, it won't display within a document. You'll need to email your font files (located in Control Panel> Fonts in Windows) along with your pdf or your native application file.

- Include linked images with native application files

It is also easy to forget that although a picture displays properly in InDesign or Illustrator, that display is only good because it references a place on your hard drive. You'll need to include any additional images that are linked to your application file as well, for the printing service – otherwise the picture will come out horribly pixelated!

- Include written instructions detailing file names, etc

It is always good practice not to assume that your trade printer knows which files are supposed to go where. Send a list (either in hard copy or via email) detailing how many copies you need of each document, including the file name, and the stock you were expecting to be used. Include your contact numbers in case there are any problems with the files, or clarification is needed.

- Confirm arrival by email

Ask your printing service to drop you a quick line to let you know they've received the files. If you don't have this confirmation by a particular time, give them a ring to make sure your files haven't been lost in the ether!

- Use Mediafire(www.mediafire.com) or other file sharing site for large files

Email client timeouts often mean that it isn't possible for printing services to receive large files (above 10 megs) via email. A great alternative are file sharing services such as Senduit, where you upload the file to a web server, and your printer downloads it.

- Compress your file if possible with Zip or Stuffit

You can make the entire sending process much easier by compressing the file with a program like Zip for Windows, or StuffIt for Mac.

- Do your own printout before sending

Do your own printout before you send the file to the printer. It is a quirk of the human eye that we often simply don't see mistakes on the screen which are glaringly obvious on the printed page. If you don't want to be making last minute frantic phone calls to the printer asking them to pull the plates because you've discovered you misspelt a word … print first!

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